Packaging strategy for your on-line jewelry sales
When you selling jewelry online, the way you package your jewelry after you make a sale can be a crucial step in the process. Not only is it important to package your jewelry safely and securely so that it gets there in good shape for your customer, you also need to realize that packaging also provides opportunities for branding and customer loyalty. Today OZPacking share the tips for Packaging Jewelry When Selling On-Line.
Secure Jewelry Safely
Once you have considered the creative side of packaging, remember that the number one issue you want to deal with is to ensure your product is delivered securely and safely so that it is not damaged during the shipping process. Number one on your list is to make sure you have a bubble mailer large enough for your products. Once you have that, assemble all your items together and consider using extra packaging such as tissue or more bubble wraps depending on the nature of your jewelry.
Wrap It All Up
Picture the total package as you develop your overall packaging strategy. It also should be practical, as in your don’t want to spend more time packaging the finished product than actually making the piece of jewelry you are selling!
Packaging Materials Help Create a Jewelry Brand
Take some time to think about your product, who you are, and how you want your customers to think about you. The term “branding” refers to the idea of creating an image in your customer’s mind about who you are and what your product consist of as well. If you are selling a particular type of jewelry, then you may want to be known for that type of jewelry. For example, maybe you want to specialize in wire wrapped jewelry or metal clay charms and pendants. The way you present yourself will help you develop a brand, and eventually, you will be known for that by the customer.
Consider Packaging Costs
Of course, it can be easy to go crazy when packaging, especially for creative types such as jewelry makers, so before you start buying packaging materials, make sure you know how much each item will cost you, and crunch the numbers to make sure you aren’t going overboard. The costs of packaging is normally considered “overhead,” which means it can be folded into your cost of shipping or even the jewelry item itself, but you don’t want to pass to much overhead to your customers.